Concept 1: Bold by Design
I took a modern, high-impact approach—leaning into graphic contrast and confident energy to position the Bodify Bra as a technical innovation.
Tone & Visual Style:
Bold, editorial, and modern. This concept draws from high-fashion layouts and tech-forward branding to speak to a confident, style-conscious customer.
Key Message: “The bra that changes with you”
Concept 2: A Summer Romance
I leaned into the emotional experience of discovering the perfect bra—something that feels like fate. I developed "A Summer Romance" as a narrative-driven campaign that romanticizes the feeling of finding the one.
Tone & Visual Style:
Soft pinks, sun-drenched imagery, and editorial-style typography bring a dreamy, feminine tone to the campaign. Think breezy summer moments and intimate confidence.
Key Message:
“The bra that changes with you”